1 ·
Comfort that holds.
Skin that stops feeling tight an hour after moisturizing. Your formula reads how your barrier holds water — not what works on the average dry-skinned face.
Skincare for dry skin
Dry skin that finally
stops being dry.
A personalized routine, formulated from your skin’s specific dryness — not a moisturizer that wears off, not a formula made for someone else.
Backed by MIT-recognized AI and 2 U.S. patents in algorithmic skincare personalization.
What changes
What changes when the routine is yours.
Most dry-skin kits are formulated for a statistical average — a face that doesn’t exist. Your skin reacts to variables generic formulas don’t read: water hardness, climate, hormones, the products already on your shelf. 85% of U.S. households have hard water, which changes how skincare ingredients perform — a variable most dry-skin kits don’t read.
2 ·
No more cycling.
Tight by midday, flaky by evening, itchy in winter — three complaints with one root cause. A barrier that needs the right repair, not more product.
3 ·
One routine, calibrated.
Cleanser, day moisturizer, and night cream formulated to work together. Not three products from three brands hoping the chemistry doesn't fight.
4 ·
Adapts when you do.
Move cities, change seasons, get pregnant — your formula updates. 40% of PROVEN customers receive seasonally adapted routines at no extra cost.
A different routine
A routine that accounts for what your moisturizer doesn’t
Generic dry-skin kits assume the same answer for everyone with dry skin. Skin says otherwise.
Your dryness isn’t one thing, and PROVEN’s Skin Genome Project™ accounts for all of it. It analyzes 47 factors of your biology, environment, and life against 20,000+ peer-reviewed studies and 100,000+ formulations of outcome data, then formulates your cleanser, day moisturizer, and night cream to work together for your skin specifically.
A generic dry-skin kit
A PROVEN personalized routine
Same formula for every dry-skinned person
A formulation no one else will receive
Hero ingredient pitch
47 factors read against your specific dryness
Static — same product every reorder
Adaptive — reformulates as your skin and life change
Built for an average barrier
Built for yours
47 factors analyzed20,000+ peer-reviewed studies100,000+ unique formulations2 U.S. patents
The thesis
Your skin isn’t broken.
Your products were generic.
“Preference is the missing primitive in AI systems. Skincare proved it. Generic formulas couldn’t read the person — only the category.”
— Amy Yuan, PhD · Co-founder & CTO, PROVEN
PROVEN was built on a simple thesis: every skin has a right formula, and the only way to find it is to read both the person and the evidence at once. The system runs continuously. PROVEN reformulates your routine as your skin or environment changes — included with every subscription at no additional cost.
MIT AI Technology of the Year, 2018Y Combinator W18
The next 30 days
What the next 30 days look like.
1
Today
Three minutes of questions.
The Skin Genome Quiz reads what shapes your skin's dryness — biology, environment, hormones, the products already on your shelf. The questions are designed to find what your previous products missed.
2
Within a week
Your routine arrives.
Personalized cleanser, day moisturizer, and night cream, formulated when you order. Each bottle etched with your name. Your first day’s routine takes under three minutes.
3
Days 14–30
Skin starts to settle.
The first thing most customers report: tightness fades by midday. Flakiness softens. 93% of PROVEN customers reported visible improvement within 30 days.
93% reported improvement within 30 days
4
Ongoing
Your formula adapts.
Move cities, change seasons, change your sleep — your formula updates. 40% of PROVEN customers receive seasonal reformulations. 28% receive a completely new regimen as their skin’s needs evolve.
40% receive seasonal reformulations
28% receive a new regimen as needs evolve
From customers
100,000 formulations.
Yours hasn’t been made yet.
I'd tried six different moisturizers in two years. The first morning my PROVEN routine arrived, my skin stopped feeling tight by 10 a.m. for the first time in I don't know how long.
Hard water in our new apartment was destroying my skin. I didn't even know that was the problem until PROVEN asked. Two weeks in and the flakiness was gone.
What sold me wasn't the science. It was the day I moved to Phoenix and got an email saying we're updating your formula for your new climate. They were paying attention.
Real Results
4 weeks · Dryness
Real PROVEN user result
6 weeks · Barrier support
Real PROVEN user result
8 weeks · Texture
Real PROVEN user result
$150M+
delivered to customers
100,000+
unique formulations
80%
of customers subscribe
2
U.S. patents
MIT
AI Technology of the Year, 2018
30-Day Happiness Guarantee
PROVEN’s 30-Day Happiness Guarantee replaces refunds with reformulation: if your formula doesn’t work within 30 days, we generate a new one at no cost. Skin is a living system. The first formula is informed by what you told us. The second is informed by what your skin tells us back.
Common questions
Regular kits are the same formula for everyone with dry skin. PROVEN's is formulated from 47 factors of your specific dryness — water hardness, climate, hormones, barrier behavior, and 43 more. The result is a routine no one else receives.
Reformulation is the answer, not a refund. Within 30 days, we adjust your formula based on what your skin told us back. No additional cost.
Your first personalized routine is $99 — three products formulated for your skin. Most customers used to cycle through three to five different moisturizers a year before PROVEN. The routine ends that cycle.
Most customers report tightness fading within two weeks. 93% reported visible improvement within 30 days. Skin cell turnover is roughly 28 days, so meaningful change takes time — and shows up first in how the skin feels, not how it looks.
A personalized cleanser, day moisturizer, and night cream — three products formulated to work together for your skin specifically. The exact ingredients and concentrations are determined by your quiz answers.
Because the formulation can't be made without knowing what to formulate. The quiz takes about three minutes. It's the only way to find which of the 47 variables are shaping your skin's dryness.
Your formula hasn’t been made yet.
Take three minutes to tell us about your skin, and receive a routine built for you.
Take the quiz